Mobile Couponing

A mobile coupon (m-coupon) is an electronic ticket delivered to a mobile phone that can be exchanged for a financial discount or rebate when purchasing a product or service. M-coupons provide higher redemption than paper or e-coupons. This is due to the fact that retailers push them through mobile devices and they are readily available to consumers.

Mobile couponing has the following advantages:

• Delivery and redemption costs are reduced
   
• Customers can be sent location-based offers in real-time
   
• Retailers can trigger impulsive buying
   
• Rewards based on redemption and referrals can be offered
   

Famous fast food chains like McDonald’s and Subway franchisees are using mobile coupons to drive in-store traffic. Although most point-of-sale terminals (POS) are not equipped for processing mobile coupons; it involves a simple and easy integration process.