Mobile Advertising

Mobile advertising is a rapidly growing sector providing agencies and marketers the opportunity to connect with consumers beyond traditional and digital media. Advertising on mobile phones currently generates US$ 87.1 million worldwide, and according to the GSM association, it will increase to more than US$ 14 billion by 2011 globally.  Strong expectations exist that mobile advertising will not only be a supplement for internet advertising but television, radio, print and billboards as well.

Raseen’s mobile advertising engine will operate as a fully managed service supporting both internet and mobile based advertising options.  The advertising engine will be operator and handset agnostic to support a multitude of end customers.  The engine will provide an advertiser with the ability to select, segment and manage advertising based on text and media rich material.Raseen’s mobile advertising engine is intended to offer financial institutions, telecoms, retailers and  advertising agencies  with an additional revenue stream, through a simple, yet engaging user experience.

For example retailers can encourage consumers to sign up for mobile alerts geared to deals and special offers. Domino’s and Papa John’s send their customers SMS alerts during lunch time allowing them to place orders from their mobile devices. In less than 5 months Papa John’s has recorded an increase of more than $1 million in mobile web sales since the launch of the mobile ordering system.