Launch of Raseen Technologies in Pakistan

Aug 5th, 2009: Raseen Technologies is a pioneer service provider specialized in mobile and electronic commerce solutions. Raseen is a member of the Abu Dhabi Group – one of the largest FDI (Foreign Direct Investor) in Pakistan with several other strategic investments in banking, telecom and property sectors.

Chief Guest, Chairman PTA Dr. Mohammad Yaseen inaugurated Raseen brand. While delivering his keynote, he highlighted the tremendous progress in the telecom sector in Pakistan. He stressed that next wave of growth will undoubtedly be driven by higher value services for the consumer such as mobile payments and mobile commerce. He welcomed Raseen to Pakistan and appreciated the unique vision and approach the company has committed for Pakistan. He said that Pakistan needs international best practices in this area but with a local flavor, something which people can relate to, from their daily lives”
Chairman PTA admired the initiatives taken by Raseen Technologies and extended his full co-operation and support for proliferation of e-commerce. 

Also speaking at the event, the Founder & CEO of Raseen, Mr. Tariq Habib shared his vision. He said, “Our business model is all about social change through mobile based financial services. Dealing with payments is an integral element of everyone’s daily life. Our mission is to provide convenience and empowerment to all segments of the market - those who are still unbanked, underserved or conventionally banked. In order to realize this vision, we are deploying national level payment eco-systems in various countries of the MENSA (Middle East, North Africa and South Asia) region. We are pleased to start from Pakistan, as the country has some of the robust financial regulations from State Bank and a burgeoning telecom sector, the two of the three essential ingredients for success of mobile payments and branchless banking”.

“Raseen adds the third essential ingredient which is availability of highly secure and economical service that everyone will be able to use easily. We will offer it as a completely managed service to our partner banks and operators.” said Tariq Habib.